Ready to spend more time writing and less time "marketing"?
As authors, marketing is a “necessary evil” for many of us, but it can often feel like we are spinning our wheels, throwing spaghetti at the wall, or shooting aimlessly into the dark (or a hundred other cliche phrases) - hoping to get somewhere.
Where we end up is too often burned out, frustrated, and confused about why our hours of marketing aren’t getting us anywhere in sales or platform growth.
By the end of this course, you’ll be able to accurately prioritize your marketing tactics because you’ll identify how they are supporting the overall marketing strategy designed based on your overall business goals. What this means is less time and wasted energy, more effective spending, and less frustration on the marketing aspects of your author. So you can get back to why you became an author – to write!
You need a strategy!
Together, in this six week, self guided course, we're going to teach you the principles behind marketing (and how they apply to authors) so you can make wise decisions on where to put your time and energy when it comes to marketing your books or platform.
There is no one-size-fits-all solution to author marketing. Which is why we'll discuss various marketing tactics under each marketing process and teach you how to build a cohesive strategy using things that will truly move the needle for you toward your author goals.
Each lesson includes written notes, a video lecture, and meaningful homework designed to walk you through the process of building a personalized marketing strategy for your business. Plus a live Q&A at the end of the course will insure you have all your questions answered and feel totally equipped as a marketing expert!
Course curriculum
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1Introduction
- Course Objectives and Instructor Intro - Homework Part 1 Free Preview
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Introduction to Life Cycle Marketing
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Life Cycle Marketing Video and Homework Pt 2.
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2Product Creation
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Product Creation Notes
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Product Creation Video and Homework
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3Discovery
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Discovery Notes
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Discovery Video and Homework
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4Conversion
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Conversion Notes
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Conversion Video and Homework
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5Engagement
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Engagement Notes
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Engagement Video and Homework
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6Product and Platform Feedback
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Feedback Notes
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Feedback Video and Homework
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7Conclusion
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Build a Strategy that works...
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Final Homework
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Live Q&A Link and Question Submission
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Next Steps and Special Offers
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Survey
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FAQs
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This course covers the principles of Marketing from a life cycle perspective - covering everything from Research and Development to Iteration and Feedback. We'll walk through how to help audiences Discover your product, how to Convert them into fans or purchasers, and keep them Engaged between offerings.
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We're passionate about making sure every student gets the value out of their courses. Since this is digital content, refunds will not be provided. If you aren't satisfied with the course, please reach out and let us know as soon as possible so we can help you reach your goals.
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The live Q&A's are hosted for each quarterly cohort of the class. You will be able to submit your questions ahead of time and the session will be recorded. As a member of the course, you'll also be invited to join future Q&A's so you can ask follow-up questions as you move toward your goals!