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About Me

About Me

I’m James, a physiotherapist and running specialist behind PhysioRun, with a clinical focus on helping runners, active people, and athletes overcome foot pain, lower-limb injuries, and the frustrating cycle of recurring niggles that stop them training the way they want to.

My work is built around a simple idea: feet matter more than most people realise.


Whether I’m working with a runner struggling with plantar heel pain, an athlete dealing with persistent calf or Achilles issues, or someone who has been told to “just rest” and hope it settles, my aim is always the same — to help people understand their body better, build real capacity, and return to movement with confidence.


Over the years, I’ve worked with a wide range of people, from recreational runners trying to stay consistent to high-performing athletes looking for every edge in performance and resilience. Across all levels, the same patterns show up again and again: poor foot awareness, reduced strength through the chain, a lack of confidence in loading, and a tendency to chase pain without addressing the real driver underneath it.


That is where my approach differs.

I do not just look at where it hurts. I look at how the foot works with the ankle, knee, hip, and whole lower-limb chain. Because foot pain is rarely just a foot problem. It is often a loading problem, a control problem, a movement problem, or a capacity problem. My job is to help people make sense of that, then give them practical tools to improve it.


Through my clinical work, I’ve developed a strong interest in helping people:

  • manage persistent and recurring foot pain
  • improve foot strength and awareness
  • restore confidence after injury
  • build better lower-limb mechanics
  • improve running efficiency and long-term resilience

Everything I create is shaped by real clinical experience, real patterns seen in practice, and the need to make rehab simple, effective, and actually useful in the real world.


That is why my resources are not built around fluff, gimmicks, or generic rehab sheets.


They are designed to help people understand what their feet are doing, what they are not doing well enough, and how to improve that through structured, purposeful work. Whether you are an injured runner, an athlete with stubborn foot pain, or someone who simply wants their feet to move and function better, my goal is to give you a clear path forward.


If you are here, there is a good chance you are looking for more than a quick fix.


You want to understand the problem.

You want to build stronger foundations.

You want your feet to do their job better.

And you want a plan that actually makes sense.

That is the work I do.

Foot Pain Start Here - Unlace The Brace Online Course E-Book

£10.00

Find The Foot - E-Course

£9.99

Return to Run - The safest way to get back to where you were.

£5.00

The Ultimate Marathon Runner's Handbook

£10.00
£15.00
On Sale

Running From Injury Vol. 1

£10.00

Running From Injury Vol.2

£10.00

Running From Injury Vol. 3

£10.00

Core For Running

£5.00

Achilles Tendon Rehabilitation and Return to Run

£10.00

Perceived Exertion Scale

Free

The Masters' Athlete Masterclass

£8.00

31 Day Runstrong Challenge

£5.00

Performance Running Toe Spacer’s

Running Training Tracking Diary

£10.00

The Gift of Strength - Feet

What people are saying about the eBooks

"Your classes got me through lockdown! I was able to train well and my running improved whilst I worked through and recovered from injuries, even though I didnt have access to treatments and facilities"

— Erika

"An excellent class for improving on areas that are often problematic for runners. Engaging, challenging and varied, with the option to do it at a regular time with the group or on your own during the week. Highly recommend!

— Cat

"I think it's super you've put these courses together. It is hard to navigate your way through the streams of online classes available nowadays, all promising the earth. As a runner, I would say we want a simple programme to complement our running, prevent injuries and hopefully have a bit of fun too, as often strength/gym work feels like a bit of an afterthought."

— Totty

“Unlace the Brace completely changed how I think about foot rehab. I’d spent ages stretching, rolling, and trying random exercises, but this was the first time something actually helped me understand what my feet were meant to do. The daily structure made it easy to follow, and within a few weeks my feet felt stronger, more responsive, and far less vulnerable on runs. It’s simple, practical, and exactly what injured runners need.”

— Kelsey

“Find the Foot was the missing link for me. I didn’t realise how disconnected I was from my feet until I worked through this. The way it breaks things down makes it easy to understand, but it still feels really clinical and purposeful. I noticed better balance, better control, and much more confidence loading through my foot and ankle. It’s one of the most useful rehab resources I’ve bought.”

— Ali M.

“The Ultimate Marathon Runners handbook takes the chaos out of marathon prep. Instead of jumping between podcasts, Instagram posts, and conflicting advice online, I finally had one place that covered the things that actually matter — training, fuelling, race-day planning, recovery, and avoiding the classic mistakes. It made me feel far more in control of my marathon block and much less anxious about whether I was doing enough, or doing the right things.”

— Iain

“I bought this because I was fed up with recurring foot pain and being told to just rest. What I liked most was that it didn’t treat the foot like an isolated problem — it looked at how the whole chain works together. The exercises were easy to fit into my week, but they challenged exactly the areas I’d been neglecting. My feet now feel stronger, less stiff, and much more capable during both running and gym work.”

— Andy

“I bought Unlace the Brace because my feet just felt weak and unreliable, especially when my running volume started to climb. What I liked most was how structured it was — short daily tasks, clear progressions, and no fluff. It helped me understand what my feet were missing rather than just throwing exercises at the problem. By the end of the month, I felt stronger through my arches, more stable on single leg work, and much more confident on runs.”

— Mandy A.

“Find the Foot gave me a completely different appreciation of what foot rehab should look like. I’d done the usual calf raises and band work before, but this helped me actually feel what my foot was doing and where I’d been compensating. The drills were simple, but they exposed a lot. I’ve noticed better balance, better foot control, and a lot less stiffness first thing in the morning or after longer walks and runs.”

— David R.

“This was exactly what I needed during marathon training. There’s so much noise online about long runs, fuelling, race pace, carb loading, strength work, and tapering that it’s easy to overthink everything. This handbook made it all feel much simpler. It helped me get organised, avoid the classic mistakes, and feel more prepared going into race day. I’d recommend it to any runner who wants practical guidance without the overwhelm.”

— Steve T.

“I picked this up because I was sick of my feet always feeling tight, flat, and tired after runs. What stood out was that it wasn’t just about doing toe exercises — it linked everything together from the hip down. That made far more sense to me than most foot rehab advice I’d seen before. After working through it, my feet felt more alive, my balance improved, and I stopped feeling like I needed to rely on support all the time.”

— Sven G.

“This gave me a much better appreciation of how the foot, calf, and hip all work together. I’d always focused on the obvious painful area, but this helped me see the bigger picture. The progressions were sensible, the explanations were easy to follow, and it felt like something written by someone who actually works with runners rather than just throwing together generic advice.”

— Rowen H.

“A really helpful guide for anyone training for a marathon and overthinking everything. It pulls together the key stuff in one place without making it feel too heavy or confusing. I found the sections on race prep, avoiding common mistakes, and managing recovery especially useful. It helped me feel more settled and much better organised in the build-up to race day.”

— Keith W.

“This was the first resource that made foot rehab feel simple instead of overwhelming. I’d been stuck in the cycle of resting, improving a bit, then flaring up again as soon as I ran more. Unlace the Brace gave me a clear structure, better awareness of what my feet were actually doing, and a much more confident starting point for rebuilding strength.”

— Kate F.

“Find the Foot made me realise how little I was actually using my foot well. The drills were simple, but they were the right kind of simple — the sort that exposes weaknesses quickly. I noticed better balance, more control through the arch, and less of that disconnected feeling I’d had for ages. It’s been a really useful bridge between rehab and proper training.”


— Charlotte

“I bought this after months of recurring foot pain and feeling like I was just managing symptoms. What stood out was how practical it was. It didn’t just tell me what was sore — it helped me understand why it kept happening and what I could do about it. The exercises were easy to follow, and my feet now feel stronger, less stiff, and more capable during day-to-day activity and running.”

— Simon P.

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